Today’s youth are growing up in a world where social media is omnipresent. With billions of users worldwide, platforms like Facebook, Instagram, TikTok, and YouTube aren't just for entertainment—they are powerful tools that shape how young people see themselves and others. Among the key players in this digital landscape are social media influencers, whose content and personalities significantly impact youth behavior and perceptions. The Power of Influencers: Influencers are individuals who create engaging content that attracts large followings. They act as trendsetters and opinion leaders, often guiding their followers’ choices in fashion, health, entertainment, and even social values. Since 2017, influencer marketing has become a central strategy for brands targeting youth, leveraging these personalities perceived credibility and authenticity. Effects on Young Minds: Adolescents and teenagers, whose identities are still forming, are particularly suscept...